Job Description

Email Marketing Specialist

Our client is a fast-growing, award-winning, remote-first eCommerce performance marketing agency working with 40+ ambitious Irish and international brands. They specialise in helping eCommerce businesses scale profitably through multi-channel performance marketing — including paid social, paid search, email & retention, marketplaces, and creative — with performance and accountability at the core of everything they do. Their team of ~25 professionals spans 7 countries and is driven by a culture of ownership, flexibility, and growth. Over the past year they have doubled revenue, maintained an average client lifetime of nearly 15 months, and continue to invest heavily in data, innovation, and talent.

They pride themselves on data-driven strategies focused on generating real business outcomes such as revenue and return on ad spend, not just vanity metrics. Their expertise comes from deep platform knowledge — including backgrounds from leading digital ad platforms — and rigorous optimisation across all channels.

As an Email Marketing Specialist, you will own email performance across a portfolio of eCommerce clients. You'll plan, build, and optimise email campaigns and automated flows that drive retention, revenue and customer lifetime value. This is a hands-on role with strong strategic input, ideal for someone who understands how lifecycle marketing fits into broader performance goals and enjoys taking accountability for results end-to-end.

What You'll Be Doing:

Own & Scale Email Marketing Performance

• Manage email marketing for a portfolio of eCommerce clients using Klaviyo (or similar ESPs).
• Build, launch and optimise campaigns and automated flows (e.g., welcome series, abandoned browse/cart, post-purchase, win-back).
• Continuously test and refine messaging, cadence, segmentation and structure to improve key performance metrics.

Drive Strategy & Retention Growth

• Develop lifecycle and retention strategies aligned with client goals, wider acquisition campaigns and commercial priorities.
• Translate business objectives into clear email roadmaps and testing plans.
• Recommend opportunities for growth through segmentation, personalisation and automation.

Collaborate Cross-Functionally

• Work with Creative teams to brief, design and iterate effective email assets.
• Partner with Paid Media teams to align email plans with acquisition campaigns, product launches and promotional calendars.

Manage Client Relationships

• Lead client discussions on email performance, strategy and planning.
• Communicate results, insights and next steps in a commercially meaningful way.
• Conduct regular reviews to assess account health and identify growth opportunities.

Maintain High Standards

• Manage multiple accounts effectively while maintaining high attention to detail and quality.
• Stay up to date with trends, platform updates and best practices in email marketing.
• Contribute to improving internal processes, documentation and workflows.

What We're Looking For:

Essential

• Experience in Email Marketing / Lifecycle Marketing (agency or in-house).
• Familiarity with Klaviyo preferred (or strong experience with similar email platforms).
• Solid understanding of core email performance metrics (e.g., revenue attribution, engagement, deliverability fundamentals).
• Strong written communication skills with the ability to adapt tone of voice for different brands.
• Organised, detail-oriented and able to manage multiple accounts.
• Proactive mindset with genuine interest in performance and optimisation.

Desirable

• Experience designing email layouts or building assets independently.
• Familiarity with segmentation, customer data and behavioural triggers.
• Experience collaborating with paid media or growth teams.
• Interest in AI tools, automation and emerging email technologies.

Note: Junior candidates with strong platform awareness and a willingness to learn are encouraged to apply.

Why This Opportunity Is Exciting:

Performance-Driven Culture Decisions are rooted in data, experimentation and measurable impact — not ego.

Ownership & Career Progression Take full ownership of accounts and grow into more strategic or senior roles as the retention function scales.

Global, Remote-First Team Work with talented teammates across 7+ countries in a flexible, remote setup.

Client Variety Support ambitious eCommerce brands across Ireland, the UK, the US and beyond.

Culture That Cares A company that prioritises trust, autonomy, transparency and professional development. They recognise and celebrate great work.

Annual Team Trip Enjoy fully funded international team experiences — last year's trip was to Dubai!

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